The team from what would eventually be known as Current Meditation came to us with only an idea - they wanted to open the first mindfulness studio in the Phoenix area. We worked with them for a year leading up to their grand opening, developing a brand and launching the concept in the market.
Count slowly to 10, notice your breath, feel your fingers on the keypad and scroll down.
Meditation is the practice of living in the moment. Doing it right means being an observer of your own thoughts and feelings but not allowing yourself to get swept up in them. Current represents both of these ideas, and became the perfect name for a brand that views itself as meditation for the modern world.
(my favorite pitched name is still Om Depot though)
THE PLACE TO BE
We announced Current's grand opening in the bougie Arcadia neighborhood, promising that this would be the rare place to tune out all the hustle and bustle of city living.
Check out the whole thing at becurrent.com.
These flashcards give visitors an opportunity to prime their minds while they hang out in the studio's common area before or after class.