ROOSEVELT LAKE MARINA
Arizona isn't exactly known for its bodies of water. The biggest one of the bunch, Roosevelt Lake, wasn't exactly known for much either. To drum up awareness and excitement (and boat rentals) for the lake and its full-service marina, we created a brand that's gorgeous, fun, a little silly and straight to the point - just like the place itself.
THE NEW BRAND
THE ANTHEM VIDEO
Our long-form intro to the best kept secret in Arizona (lake division). I mean, how great can a lake be, really? ;)
*Note to National Parks rangers/law enforcement types: it wasn't me who flew the drone. Don't kill the writer. I prevent forest fires on the reg.
TOO LONG, DIDN'T WATCH
That's fine. We also made shorter snippets of lake life.
HAVING FUN WITH GRAPHICS!
But for real though, the RLM Facebook page went from 1500 likes to more than 10k in the first two months of this campaign. Mmmm, that's good reach!