HOOTIE
Hootie is the must-carry accessory for women on the move, screeching 130 decibels of distraction to scare off would-be assailants. The inventors approached us to develop a brand that conveyed the power of the product and the women who carry it.
Created with Smitten Labs.
WEBSITE - HOME PAGE
SOCIAL ADS
We crafted digital ads that spoke to the benefits of the product both on the trail and in the home. Our ads appeared across multiple social channels, targeted to adventure enthusiasts and tech junkies.
