iMemories

Online retailer iMemories converts old VHS tapes, 8mm film, photo negatives and other archaic types of media into digital files that can be streamed and shared in the cloud. It’s a technology company, but we didn’t want to tell a technology story. We built a brand from scratch that’s all about the joy of reliving life’s best moments with loved ones, and the ease with which emotions can come flooding back with every stream.

Since we took over the marketing in 2018, iMemories has established itself as the category leader, and was named one of Fast Company’s Most Innovative Companies in 2023.

Created with Smitten Labs.

WEBSITE - HOMEPAGE

WEBSITE - ABOUT PAGE

EMAIL CAMPAIGN LANDING PAGE

EMAILS

Words like “cloud,” “app,” and “send us your one-of-a-kind family footage so we can put it on your phone!” can be scary to hear for the majority of iMemories’ older audience. Our challenge was to gently introduce the wizardry behind the tech one piece at a time, while increasing sales through seasonally-timed promos.

There are a million of these, but check out one full so you can see the whole format, then just headlines so you don’t scroll forever.

Screen Shot 2021-01-29 at 4.44.53 PM.png

Screen Shot 2021-01-29 at 4.49.07 PM.png

Screen Shot 2021-01-29 at 4.44.12 PM.png

Screen Shot 2021-01-29 at 4.46.43 PM.png

Screen Shot 2021-01-29 at 4.47.19 PM.png

Screen Shot 2021-01-29 at 4.47.38 PM.png

Screen Shot 2021-01-29 at 4.48.13 PM.png

Screen Shot 2021-01-29 at 4.48.45 PM.png

Screen Shot 2021-01-29 at 4.45.28 PM.png

Screen Shot 2021-01-29 at 4.51.46 PM.png

Screen Shot 2021-01-29 at 4.50.14 PM.png

Screen Shot 2021-01-29 at 4.52.51 PM.png

Screen Shot 2021-01-29 at 4.52.21 PM.png

Screen Shot 2021-01-29 at 4.51.26 PM.png

Screen Shot 2021-01-29 at 5.00.29 PM.png

Screen Shot 2021-01-29 at 5.02.22 PM.png

Screen Shot 2021-01-29 at 5.03.17 PM.png

SOCIAL ADS

Had enough yet?