SPORT KILT
Believe it or not, the preferred alt. fashion statement of hardcore hikers, tough mudderers and highland games athletes is the noble Scottish kilt. That's the basis for Sport Kilt, an e-commerce retailer selling the most authentically-crafted line of tartans and accessories in the US.
With Bravery as our guiding brand principle, and with Scottish history right there for the plucking, we really let the brand air itself out.
Under our creative guidance and on a minuscule monthly budget, Sport Kilt has grown from a one-man garage operation in Long Beach to the number 1 manufacturer of handmade American kilts.
Created with Commune Communication.
One of the first pieces I made for them was this revamped answering machine switchboard. It set the stage for me basically having to learn a new language to write for this brand.
(the nice Scottish surprise is a blaring bagpipes tune, so I saved your ears the anguish)
SCOTTISH SLANG
I’ll get to the part where we actually sell kilts in a minute, but first here’s more Scottish accent for ya.
(If you refresh this page, they’ll display here. Blame Squarespace.)
NEWSLETTERS
Sport Kilt has become the most successful domestic kilt retailer partly on the strength of the never-ending kilt and accessory lol factory that is our newsletter. Featuring deals, giveaways, photo contests, Highland games features, ambassadors, family name shoutouts, and delicious wordplay.
PRODUCT GUIDES
Kilts are for weddings, St. Patrick’s Day, Burns Night, the holidays, archery, BBQ and everything else under the Scottish sun. I’ve written product guides for each of them on the Sport Kilt website. A few of my favorite turns of phrase for kicks.
SCOTTISH SWAG
From accessories like pins and broaches to socks to the kilt boxes themselves, we made sure every piece was wrapped in bravery and full of highland flair.